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Our Mission and Values

Our mission is to provide desirable and affordable homes in good neighbourhoods, constantly improving life for individuals and communities.

We will do this by promoting our core values of:

Customer Focus
  • Understanding who our customers are;
  • Understanding the different needs of different customer groups;
  • Listening to and involving customers;
  • Shaping services around the needs and aspirations of our customers.

Community Focus

  • Shaping and improving the communities in which our customers live;
  • Working with partners to maximise our contribution to our communities;
  • Being active citizens.
Innovation and Initiative
  • Being open to challenge and change;
  • Demonstrating creativity and imagination in responding to customers.
Integrity and Professionalism
  • Agreeing standards with our customers and then delivering against them;
  • Maintaining high standards of personal conduct;
  • Valuing and supporting our colleagues.
 Service Excellence
  • Achieving high levels of customer satisfaction;
  • Achieving challenging performance targets;
  • Comparing well with other ALMOs nationally.

And embedding these in six strategic objectives:

  1. To deliver excellent, customer driven services
  2. To provide quality, well-maintained homes and environments
  3. To support social inclusion, community and neighbourhood regeneration
  4. To empower colleagues and customers to achieve our mission
  5. To be a well-managed, high-performing and efficient business
  6. To seek new business opportunities that accord with our values and mission

We deliver our objectives using an Organisational Development Plan.  This has a number of aims and actions against each objective.


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